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My fashion designer aspirations were left high and dry. Heeding my parents' advice, I decided to pursue studies in finance, business, and IT at Griffith University, succumbing to the belief that this path would offer a more lucrative career. After six years of intense studying, I finally graduated and embarked on a career in IT, taking on administrative and managerial roles that quickly propelled me up the corporate ladder. However, my enduring fashion dream never faded from my imagination.

Despite the doubtful words spoken around the dinner table a decade earlier, I made the decision to stop running away from my dream. In 2000, I took the leap and enrolled in a Certificate IV in Fashion Design and Industry Practices at the esteemed East Sydney Fashion Design Studio. It was a highly competitive institution to get into, and I felt incredibly fortunate to secure a place among a talented cohort of 60, chosen from a pool of 800 applicants. This marked the beginning of a six-year journey, balancing part-time study with full-time work, as I set my sights on a promising future in the fashion industry.

Shortly after enrolling, I crossed paths with my now husband. Over time, we decided that we wanted to start a family together. As a result, my career aspirations took a back seat, although a sliver of fashion study remained alive on the side. It wasn't until 2014 that I finally took an active role in designing my own pieces, honing my unique aesthetic through the practices taught at the exclusive Sydney studio. If I was to describe my vision and approach, I would say, "It's a flirty, embellished, and natural style, often incorporating two opposing ideas and blending them into one cohesive theme."

As the sun sets on my day as a designer, I find immense fulfilment when a stylish woman adores my creations just as passionately as I do, and chooses to acquire a cherished piece crafted from the depths of my soul. Through Juliette et Felicity, my aim is to establish a bond with kindred spirits, women who value exquisitely tailored attire, recognise the artistry behind it, and aspire to make a positive impact on the world by supporting environmentally sustainable and ethically conscious products. The launch of Juliette et Felicity stands as a testament to the 30-year vision that has finally found its wings in the realm of fashion.